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Samsung Bixby AI Assistant Confirmed on Company Website

With less than two weeks away from the unveiling of Samsung’s S8 and S8 Plus devices, more rumours seem to hit the internet more than ever. It’s no secret that all focus will be centred around the company’s new AI assistant, as Samsung is looking to leave no stones unturned.

While Samsung has already trademarked the name Bixby for its AI assistant, a fresh report just revealed published details about the upcoming assistant, released by the tech giants.

What’s more, Samsung’s website for Italy has also reportedly put out a detailed Terms and Conditions page which also confirms that the company is rolling out the Bixby feature with the upcoming Galaxy S8 device.

The company boldly claimed that it is officially the replacing the Samsung’s S Voice with the Bixby feature and is likely to be based on the VIV platform.

While it is no doubt that the Samsung’s Bixby will definitely compete with the likes of Apple’s Siri, Amazon’s Alexa and Google Assistant in the virtual assistant world, nevertheless, Samsung loyal consumers would just have to hope and pray that the phone doesn’t get discontinued like that of the Galaxy Note 7.


Based on preliminary leaks, the Bixby is likely to feature deep integration with native applications. What’s more, the Bixby Assistant technology is also said to offer visual and text recognition, which could easily set it apart from other assistants.

Additionally, the Galaxy S8 and S8 Plus have already been spotted in multiple leaks in the past, giving us an overall depiction of both device’s design and edge-to-edge display. The handsets are also widely rumoured to land with the Snapdragon 835 SoC in the US, Korea and Chinese markets, leaving others with the Exynos variant.

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