As Star Wars 7: The Force Awakens, prepares to launch on the 18th of December 2015, Hollywood is buzzing with expectation. In fact, this Star wars sequel is expected to become the highest ever selling boxing office hit, overtaking Avatar at a whopping $762 million in ticket sales.
From a marketing point of view, the potential benefits of an alignment with what is expected to be such a major box office hit are enormous and one company that looks poised to profit from such an arrangement is Google. Google has designed a star wars theme tool that is sure to excite its more geeky users, and at the very least, provide some interesting display options for regular folks.
Google’s star wars app themes is a tool that allows users to choose between the dark or light side and have all their Google apps customized accordingly. Apps such as Gmail will receive an entirely different background whereas YouTube will have its progress and volume bars displayed as red or white sabers depending on the side chosen.
According to Google, the changes will only affect the display and appearance of some of its apps but their basic functionality will not be affected. Your Google calendar, though, will be automatically updated to show the dates of the Star Wars cinema and DVD releases which some none-hardcore fans might find annoying.
To use the star wars app theme tool, users will have to log on to the google.com/starwars/ page, sign in to their Google account, and choose the side they prefer. It might take several hours for the changes to take effect, though, so don’t get too excited just yet. If you get bored or tired of the changes, or even decide to follow in the footsteps of Darth Vader by switching sides, all you will have to do is head back to the google.com/starwars page and make whatever changes you would like to see.
So, Star Wars and Google fans, which side will you be choosing?