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Apple Together With Samsung And LG Display To Invest $12.8Billion In AMOLEDs For Its Future iPhones

The move to OLEDs (organic light emitting diode) displays — on Android — originally started off with the first Google partnered smartphone – that is with HTC – Nexus One. However, Nokia was the very first OEM to feature the OLED technology in a smartphone and this was the Nokia N85 followed by the Samsung 17110 – both of which ran the Symbian operating system.

Samsung quickly reiterated the whole idea behind the technology by releasing its own version of the AMOLED display and tagged it Super AMOLED when it first debut with the Samsung Galaxy S2.

Ever since, the technology has experienced a wide acceptance rate across the industry as Samsung subsequently featured its “Super AMOLED” display in its flagships up until the most recent which is the Note 5.

Flexible Display Smartphones

Interestingly enough, one certain fruit company did not embrace the whole behind organic LEDs despite it been light years ahead of its Retina technology.

Apple devotees have over the years speculated the display tech to be featured in the next incarnate of the money hoarding iPhone, instead, the Cupertino company managed to meet its fans with disappointment time and again.

Interestingly, the company will have its upcoming flagship – iPhone 7 – sporting an AMOLED. One would have expected Apple to have its take on OLEDs with a glorified moniker ( like some we already know EL, SAMOLED, YOUM, PMOLED) that will make it sound as though they innovated it.

LG-Display-18-inch-flexible-OLED-panel

However, the company will be taking an unconventional approach as new reports have it that they are in the process of getting OLED panels from the biggest manufacturers of OLEDs – Samsung and LG.

In the light of this development, Apple will contribute to some $12.8billion in investment to the aforementioned OLED manufacturing companies – for the next 2 – 3 years – for the 2016 iPhones and possibly 2017 and 2018.

samsung super amoled display

According to reports from a reputable Korean news site – etNews, all the necessary documentations have been set in place and only waiting for the important signatories to finalize the deal.

How would you like to have an AMOLED display in your next smartphone? Do you see any real advantage of the technology – except the obvious – against the more mainstream LCD IPS panels? Let us know in the comments below.

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